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Vodafone Globes - Xmas Campaign

Vodafone asked Nebula to produce 3 different snowglobes for their Christmas campaign.
Each globe had a specific theme - Nature; Carnival and City. The campaing had both Print, TV, Web and Social Media outputs, so we had to creat high-res still frames, animated loops and full packshots for tv in multiple aspect ratios.

Our job was to design each "theme" globe and produce it in 3D both for print and looping animations. Despite having creative liberty, the client needed every single element isolated so they could build dozens of different printed pieces, so we had to keep the designs and forms quite simple. This was the hardest and longest part of the project, going back and forth, redesigning pratically completed snowglobes that ended up not being used.

Also each globe had to work with both a phone in the middle, without it, or any other product that Vodafone wanted to advertise.

Each globe was rendered in 10k and then each element was rendered isolated in a crazy 40k wide render (which took 10-15min!).

Credits:
Client - Vodafone
Agency - Wunderman Thompson
3D - Miguel Madaíl de Freitas / Afonso Amaro
Production - Nebula Studios

animated loop for nature globe

animated loop for carnival globe

animated loop for city globe

Here you can see a little bit of the design process and iterations from early experiments up to the final version.

Here you can see a little bit of the design process and iterations from early experiments up to the final version.

The final globes for each theme.

The final globes for each theme.

some additional renders from other point of views

some additional renders from other point of views

Carnival

Carnival

City

City