Lovely project for Pingo Doce brand. In the past they had created wonderful animated ads for the "Bando do Bosque " and for this one instead of having furry animals in trees, we had the responsibility to create underwater creatures and a kid interacting with them.
There was a big pressure to keep the high quality within a very limited production time. The goal was to create a dance choreography in the ad that could be taken to social media, while showing the animals - the sold product - as much as possible. Creating fun moments of dancing interaction was key!
I was involved from start to finish, creatively and techically - from early creative process, directing, supervising the team, up to previz, camera work, tracking and live action vfx, set dressing, underwater fx and systems, additional animation, lighting, rendering and final compositing.
Client: Pingo Doce
Executive Producer: João Marcos Marchante
Production Director: Liliana Ramires
Account: Ana Fino
Project Management: Ana Fino, Guilherme Afonso
Directors: Guilherme Afonso, Miguel Madaíl de Freitas
DOP: Duarte Domingos
Art Director: Carla Brazão
Concept Art: Manuel Santos
3D Lead & Supervising: Miguel Madaíl de Freitas
3D Animation: Rik Goddard, Sebastião Lopes
Rigging: Antonio Coquito, Sebastião Lopes
Modeling: João Jacinto, Raquel Ribeiro
Character Modelling: João Sousa
Texturing & Matte Painting: Manuel Santos
Compositing: Guilherme Afonso, Miguel Madaíl de Freitas
Grading: Miguel Madaíl de Freitas
Sound and Music: Casa do Som